Project Description


The Directors at Sutton Silver identified a need in their business for outsourcing their outbound sales.

Their high quality and high value core services require a disciplined and mature approach to selling.

Key Requirements.

  • B2B lead generation
  • Key vertical markets identified & targeted
  • Grow the sales team steadily over time
  • Meet and exceed agreed targets

17 Month Overview.

● Nearly doubled the Sutton Silver customer base from the previous 5.5 years.

● Increased turnover for 2013/14, from 2012/2013 figures, bringing Sutton Silver a record year in their history.

● 24% conversion ratio for qualified leads to fully completed deals (in layman’s terms that’s very close to 1 in 4 for B2B sales)

● Trained a second salesperson for 6 months and left them with a sales funnel of approximately 500 qualified leads spread over the next 18 months.

Technical Director Chris Drury.

Red Year has massively increased our new customer base in just six months with my business. So much so in fact that we have had to employ additional designers and developers to our team to continue our excellent service levels. Our ROI from having Red Year has been dramatic and I would have no hesitation in recommending them with the highest commendations possible.