Project Description


Green Switch Solutions approached Red Year Associates for custom database creation services for their sales team.

To increase their in house sales team’s efficiency, Green Switch Solutions required a database to be created of key decision makers at companies who have the potential to become new customers.

Key Requirements.

  • Target customers identified.
  • 100 key decision makers.

What We Did.

  • Identified over 300 decision makers at the target companies.
  • Databased all individuals.
  • Included names, email addresses, phone numbers, social media profile links and notes.
  • Complete database presented to company directors.

Marco Campolucci, Managing Director.

Working with Red Year has been both an insight into the capabilities of digital marketing and a successful lead generation exercise, I’d happily recommend them.

The ability to understand the customers’ business and relay this to the market is key and Red Year grasped this perfectly.